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Al Rendon/National Museum of American Record
Selena was a singer-songwriter who arrived to be regarded as the “Queen of Tejano music,” a well-liked type of songs originating in Texas and using influences from polka, rock, conjunto, and mariachi.
h/t: rarehistoricalphotos
Al Rendon/Countrywide Museum of American Record
An enormously well known singer in Latino communities across North The us, her songs crossed cultural boundaries to touch the lives of younger and aged alike. Selena would go on to indicator with a key document label and the agency worked with her as a spokesperson for Coca-Cola from 1989 right up until her loss of life.
Al Rendon/Countrywide Museum of American History
In the 1970s and 1980s, Latinos in marketing started advocating for the shopping for power of Latino customers, leading to a transition in the advertising field from mass market to targeting precise demographic groups. In that context, not only was Selena the new face of an legendary American brand, but she was proof of the relevance of the Hispanic market in this country.
Al Rendon/National Museum of American Heritage
The pictures gathered listed here, shot by Al Rendon, capture Selena at the intersection of cultures and variations, marketability, and her accurate self. The ad campaigns made by the innovative and numerous advertising professionals at Sosa, Bromley, Aguilar & Associates not only mirrored the growing influence that Latinos were exerting on the shifting deal with of The us but did so in a way that Latino shoppers could relate to and embrace.
Al Rendon/Countrywide Museum of American Historical past
Selena was shot and killed on March 31, 1995, 16 days in advance of her 24th birthday, by Yolanda Saldívar, her mate and the former manager of her Selena And so forth. boutiques. Saldívar was cornered by law enforcement when she tried to flee, and threatened to destroy herself, but was confident to give herself up and was sentenced to lifestyle in jail with probable parole after 30 a long time.
Al Rendon/National Museum of American Record
Al Rendon/Countrywide Museum of American Heritage
Al Rendon/National Museum of American History
Al Rendon/Nationwide Museum of American Heritage
Al Rendon/National Museum of American Historical past
Al Rendon/Nationwide Museum of American Historical past
Al Rendon/National Museum of American Historical past
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