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I’m not a enthusiast of utilizing ‘bad’ phrases just for the sake of making use of them. But using them to excellent impact when there is a justified purpose for executing so? A substantial fan of that. Adore this hilarious campaign out of Sweden on behalf of a cyber-safety organisation.
The perform confronts individuals with their individual poor password possibilities, as the illustrations are drawn from a listing of the country’s most generally applied passwords. A humorous campaign developed by innovative interaction agency Åkestam Holst for cybersecurity firm Scutum Safety First (SSF) delivers some of the most alarming nevertheless common passwords, according to research from the Swedish Web Basis, to billboards all over Sweden.
Extra: Åkestam Holst h/t: campaignasia, designtaxi
“SSF Stöldskyddsföreningen, just one of our newest customers, is doing the job to generating the Swedish persons safer on the internet. For our very first campaign together we drew inspiration from a listing of the 25 most employed passwords in Sweden, and basically questioned if they are actually that secure? And oh, this likely only helps make perception if you have an understanding of Swedish,” the company writes.
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