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Located in the Reel Department Store, the 160-square-meter boutique carries the full range of Maison Margiela’s Co-Ed collections, men’s and women’s ready to wear, accessories, shoes, and small leather goods, as well as jewelry, eyewear, and fragrances. Reflecting the evolved visual language established by creative director John Galliano, the retail space is primarily defined by plaster walls and columns, which appear as detached objects. “One of the core elements are the gypsum casts in textile formwork,” explains the firm, adding that after removing the textile formwork, “the imprint of the textile remains visible on the surface of the walls and columns.” Retaining the memory of fabric texture and sculpting dents, the molds’ surfaces evoke the emotion of a hand-spun tactility, while the plaster’s natural tonality further echoes the signature white of the Paris-based fashion house.
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