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Wunder, an independent Canadian creative agency based in Halifax, Nova Scotia, has taken out $10,000 worth of advertising space only to fill it with absolutely nothing.
More: Wunder h/t: itsnicethat
In a stunt that ultimately goes against what the agency exists to do, the self-initiated campaign – titled White Christmas – offers respite from the deluge of advertising at this time of year by posting blank ads on print and digital billboards, buses, bus stops, newspapers, social media and even radio.
“As a creative agency we typically spend our time creating ads and promoting brands, but this year we’ve decided to do the opposite and give everyone a break from ads during the holiday season,” explains creative director Stephen Flynn.
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