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IKEA has launched a rainbow-coloured version of its Frakta shopping bag in the US to promote equality for the LGBT+ community. The limited-edition Kvanting tote is a version of the classic blue Frakta bag, featuring six stripes in the colours of the most common version of the Rainbow Flag – the international symbol for gay pride.
“At IKEA we embrace diversity. In support of this year’s IDAHOTB we will once again be flying the rainbow (LGBT+) flag from all our UK and Ireland stores and units on 17th May, to celebrate diversity and show our support for LGBT+ co-workers, customers and the whole community.”
“To celebrate and to better support our LGBT+ co-workers and communities across the UK, we have released a limited edition, rainbow version of our iconic blue bag. The sale of these bags will help us contribute and participate in local Pride events and other LGBT+ initiatives.”
At IKEA, we believe #equality is a fundamental human right and that all homes are created equal. To celebrate #Pride, we’re offering a limited edition of our KVANTING bag, with all proceeds going to @HRC programs that support LGBT+ youth and families. https://t.co/scvPdMgv0O pic.twitter.com/Tn3HndklEl
— IKEA USA News (@IKEAUSANews) May 21, 2019
“We invite all IKEA co-workers and customers to show their support for the rights of people of all sexual orientations and gender identities as we continue to press for a fully inclusive work environment and community. That is why we have joined Workplace Pride Foundation and Stonewall, two organisations focused on ensuring greater LGBT+ inclusion in the workplace and wider society.”
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