The design of the Jil Sander store on Kurfürstendamm in Berlin keeps up with the brand’s fresh direction and aesthetic.
Created by Milan-based architect Andrea Tognon, the design of the store highlights the juxtaposition of natural and artificial, geometric and organic, simple and not. Tognon has set together noble materials like stone and bronze with synthetic ones, such as translucent resin, combining tradition and innovation at once. Similar effect was achieved by the delicate curation of custom-made pieces. Celebrating the qualities of the past and the excitement about the future, the sculptural pieces show the balance between the timeless and the groundbreaking. In addition to that, in this project the architects have also considered its sustainability – for instance, some of the resin was made from recycled materials.