SF-SO Studio’s Digital Products Find A Unique And Industrial Aesthetic

“Ironically, new technologies have been developed for convenience, but they also confuse people with lots of things,” explains the studio. “For example, people always need to learn the latest features and functions built into products, and spend too much time doing so. Also, advanced technologies like touch screens also make us unable to have multi-sensory experiences, such as the sense of touch and sound that we could feel when using analog devices. The goal of this project is to make our lives more relaxed and enjoyable by taming our technologies.”

In addition to these products is the ‘H Beam’ lamp series, inspired by the shape of an H-beam—a strong construction material typically used in building sky-scrapers. The H1, H2, and H3 Lamps each feature the beam as the base section of the lighting fixture; for aesthetic reasons, and to help the user stably adjust the angle and height of the light source.