The Esquire Glamour Girl Calendar of 1948 » Design You Trust

Esquire magazine, when it debuted in 1933, was a precursor to Playboy in lots of respects. It featured substantial content but was principally ordered for its pin-up information. Contrary to photographic nudes, Esquire’s pin-ups consisted of tantalizing glamour girl cartoons, in the beginning developed by George Petty. By 1939, these cartoons experienced progressed into double-website page spreads, essentially groundbreaking the concept of the centerfold.

h/t: vintag.es

However, a dispute arose in between George Petty and the journal publishers, primary to his alternative in 1940 by the renowned Alberto Vargas. Vargas remained with Esquire right until 1947, when he too discovered himself in conflict with the magazine’s publishers. This was regrettable due to the fact the Esquire Vargas Calendar, released in 1941, loved considerable accomplishment, advertising close to 320,000 copies and coming in various formats. Vargas later joined Playboy in 1957, in which his work ongoing to seem for the up coming 21 many years.

Right after Vargas departed from Esquire, a rotating team of artists took above, and they were accountable for developing the 1948 calendar, which ironically grew to become the most famed of them all. Stylistically, it closely resembled Vargas’ operate (whilst Esquire had cleverly trademarked ‘the Vargas Girl,’ omitting the “S” from his identify, resulting in Vargas losing a courtroom case). Artists like Ben-Hur Baz, Joe De Mers, Fritz Willis, and J. Frederick Smith contributed to this calendar.

Esquire continued to produce calendars until finally 1957, at which stage they phased them out as a new era of men’s publications with much more express photographic material took around the sector.