The Making of a Coca-Cola Neon Sign for Piccadilly Circus, 1954

The location started as a connection in between Piccadilly and Regent Avenue and when the tube was opened at Piccadilly Circus in 1906, Perrier grew to become the to start with advertiser in 1908.

h/t: coca-cola

Lots of other signals shortly appeared and visitors were awed by displays from Wrigley’s Chewing Gum, Gordon’s Gin, Army Club Cigarettes, Schweppes Tonic H2o, and of training course, Coca‑Cola. Additional than 50 models have advertised in Piccadilly Circus, with Coca‑Cola the longest standing.

The developing and installation of the indication is chronicled in a picture album held in The Coca‑Cola Archives. Leather-based certain and simply titled, The Piccadilly Sign, the black and white photos within just notify the tale of the staff who created it from draft board to spectacular concluded solution.

Photographs present sheet metallic getting minimize, staff painting the metal and putting in the neon tubing. On web page, scaffolding rose into the air as employees installed the indicator in big sections until finally the last piece was positioned and the indicator was lit.

“If we, in presenting Coca-Cola to our shoppers, are information to do standard things, in an ordinary way, we need to of necessity be information to turn into and keep on being, an common solution.” – Delony Sledge, Coca-Cola’s Advertising Director

The Piccadilly Indication has been switched off on only a number of events in the course of peacetime: at the deaths of Princess Diana and Winston Churchill and to increase awareness of climate modify in partnership with WWF’s Earth Hour – exactly where illuminated landmarks all around the globe are turned off for one particular hour.

Additional than 60 decades have passed considering that the unique Coca‑Cola indicator was uncovered in Piccadilly Circus. This new modern sign is all over again lighting up the sky at the crossroads of just one of the most well-known advertising and marketing spots in the environment.

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