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On 6 April 2017, Acne Studios launched its new denim line, “Blå Konst”, choosing to debut the collection in full in Acne’s new Shibuya project store in Tokyo.
To mark the occasion, a 68 sq m retail space was designed with features reflecting the aesthetic vision of the brand’s denim line, in particular its experimental, developmental approach to the fabric. Notable for its bright, structural feeling – a mood typical of Acne Studios stores around the world – the store features highly polished, reflective cubes made of stainless steel, transportable gold clothing rails and metal baskets. The store’s eye-catching centrepiece takes the form of a fire engine-red iron stairway. “Blå Konst is a very personal project for me […] It was important to debut the full concept in a place that was special. I needed cross-town traffic,” explained Acne Studios creative director, Jonny Johansson. “I wanted a crossing where the buzz is. If you have ever stood in the metro in Shibuya you know what I am talking about.”
