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Between Past And Present, Estudio Persona On The Design Principles Inspiring Their Craft


Your work is inspired by the popular design movement Art Deco, which saw a move from the elongated organic curves of the Art Nouveau to a more modern age of design. How do you convey an Art Deco aesthetic in your design?

The Art Deco movement combines very diverse elements, such as metal work, stained glass, carpentry, and bronze decór, as well as a very special volumetric handling. The sensual, geometric aspect of the design movement is something we are fascinated by and can relate to. In Uruguay, however, the movement had some very distinctive features such as the absence of color—it was still Deco, but with a very low level of chromaticism. This is very different from how the style is known in Europe or in other Central and South American countries, such as Mexico. Its regional influence is best reflected in our constant exploration of shapes and in our restrained color palette.



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