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Dreamscapes are usually created for digital purposes only; Reisinger’s visuals, however, do not stop there—his ideas go beyond rendering to become realities that can be touched and felt. Since 2019, the artist has branched into furniture and product design, with striking material manifestations of his designs that achieve the same look and tactility as the renders. “The idea of expanding my experiences into physical pieces was always there,” he shares. Having reached most of his goals in digital work, it was only natural for Reisinger to stop imagining and start building the worlds he envisions. His first project was a limited edition of the widely popular design, the ‘Hortensia Chair’. A year after going viral on social media in 2018, the pink cloud-like, hydrangea-inspired armchair became a functional piece of furniture thanks to the help of textile-focused product designer Júlia Esqué and 20,000 fabric petals.
In the Reisinger Studio HQ, product designers work diligently on research and development for translating new digital objects into physical objects, with future projects including the pink sphere-legged ‘Time Table’, created in collaboration with Barcelona designer Isern Serra, as well as the matching ‘ABBA Office Chair‘. Reisinger sees value in designing objects before producing them. “I am very bullish on the idea of creating demand before supply—which is totally the opposite to our fast-design world. My approach is to create demand through digital ideas,” he says. With his on-demand, limited-edition products, he subscribes to an ideology rooted in having less and choosing well. “It is one great tool to avoid waste, unpurposeful use of resources, and to slow down the fake ‘recycle era’,” he adds.
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