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“Eating in Virtual Reality”: This Restaurant In Japan Fuses Food With Art For A New Immersive Experience



Kim Kyung-Hoon/Reuters

Are you looking for a completely different dinner experience? This new restaurant near Yoyogi Park will most likely fit the bill: somewhat pompously described as a place ‘that will make your life more creative’, Tree by Naked promises a mishmash of virtual reality tech, projection mapping, lighting, music and, of course, a six-course dinner set to complete the tree-themed worldview.

Tree by Naked is the brainchild of Ryotaro Muramatsu, director of the design firm Naked Inc., which is known for its beautifully intricate digital mapping media work. The immersive experience takes place in a three-story building equipped with VR technology, projection mapping, lighting, music, and other artistic features on each floor. As visitors move through the building, they follow the “Scenes of Life” storyline in which a single tree grows from sprout to maturity. Each phase of the tree’s growth is paired with one of the meal’s six courses.

More: Tree by Naked


Kim Kyung-Hoon/Reuters


Kim Kyung-Hoon/Reuters


Kim Kyung-Hoon/Reuters


Kim Kyung-Hoon/Reuters


Kim Kyung-Hoon/Reuters


Kim Kyung-Hoon/Reuters


Kim Kyung-Hoon/Reuters


Kim Kyung-Hoon/Reuters


Kim Kyung-Hoon/Reuters



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