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Open Toad By Slam Jam Social And Rottingdean Bazaar


For Slam Jam Socialism’s latest editorial, the leading menswear stockist partnered with art directing duo Rottingdean Bazaar to create a weirdly wonderful shoot filled with highlights from Spring 2018 collections.

A pair of A Bathing Ape jeans crawling out of a washing machine and a tracksuited Pharrell Williams caught in the grip of a plastic hand are just some of the brilliantly absurd concepts explored in ‘Open Toad’. The shoot embraces a DIY aesthetic — exemplified in the makeshift trainer-slash-rollerblade shoes or the “burger” made up of piles of clothing — which is typical of the Rottingdean Bazaar team. Known for their eccentric, parody-style clothing, badges, and stylistic approach, the pair have put their unique stamp on this editorial, making it both a humorous and an inspiring romp through springs’ latest offerings.

All images © Annie Collinge



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