Published By’s Fashion Designs Are Fueled By A Vision Of A Sustainable Future

Choosing the right materials and achieving the perfect melding of engineering is an undisputable task. “The biggest challenge is making possible what few have tried, bringing a vision into the material world,” the creative director tells IGNANT. The brand’s production methods include visualizing ideas using 3D technology and print as a way to communicate and bring designs to life. “Every design is born in a digital environment using state-of-the-art 3D modeling programs that are mostly applied in high-end CAD-manufacturing and others more commonly found in the entertainment industry,” a statement from the brand reads.

The products are not only carefully thought out and designed, they are produced with respect for the environment. A sustainable approach applies to all different stages of the work, from conception, to prototyping, to execution. The fashion house uses a demand-based model: hyper-realistic renders are created and delivered to buyers to showcase the market potential, with only the most in-demand products moving to the production phase. This strategy ensures small orders with minimal to no sample waste, overproduction, or excess stock. Additionally, by recycling and repurposing existing raw materials such as car components, the company reassesses the way society uses and disposes of resources, while creating durable products with an extended life-span.