QWSTION Flagship Store · Zurich, Switzerland

Back at the QWSTION flagship, Bananatex® manifests in the brand’s Minimal Collection, a trio of bags based on patterns designed to minimize fabric waste, in different volumes and colorways: The Roll Pack, the Zip Pack, and the Hip Pouch. Alongside the brand’s own products, the store concept is built around creating a platform for timeless everyday goods made with purpose, Kaegi says. An eclectic array of objects by established and cult designers are placed in dialogue with creations by emerging local studios: Furniture by Artek and New Tendency, soaps by Soeder*, footwear by VELT, apparel by A Kind of Guise and Kinfolk, sunglasses by R.T.CO, stationery by YSTUDIO, and an array of independent magazines. The ‘Design Platform’ offers up-and-coming Swiss designers—such as Julian Zigerli, Sibylle Stoeckli, and Terrazzo Project—a space to be displayed and discovered in the store. Far beyond bags, QWSTION has come to embody the forward-thinking approach to design that gives Zurich’s creative scene its avant-garde reputation.