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From the 1920s and into the 1950s the Shell Oil Company produced some wonderful advertising posters and some said, the most beautiful the country has ever seen.
1954: Arranged and painted by Edith and Rowland Hilder
Looking at these examples from the mid-fifties it’s difficult to argue. It was a different time and the adverts, mostly shown in up-market magazines such as Country Life, show us a view of Britain as a lost rural idyl while, somewhat ironically, promoting not only petrol and oil but motoring in general and where it could take you. It was only Shell petrol and diesel that could give you the exhilarating pleasure and joyous freedom of the countryside.
h/t: flashbak
1954, illustrated by Edith and Rowland Hilder
1955: Painted by Maurice Wilson in collaboration with Rowland Hilder
1955: Painted by Maurice Wilson in collaboration with Rowland Hilder
1955: Painted by Maurice Wilson in collaboration with Rowland Hilder
1956: Painted by Tristram Hillier
1956: Painted by Tristram Hillier
1956: Painted by Tristram Hillier
1956: Painted by Tristram Hillier
1959: Painted by Barbara Jones
Shell Guide to May Lanes, 1954, illustrated by Rowland Hilder
The Key to the Countryside Wildfowl – painted by Maurice Wilson in collaboration with Rowland Hilder
Shell Nature Studies Moors
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