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Venetian Swimwear Brand Lido Takes Us Back To The Basics

From Venice to poolsides and beachfronts the world over comes Lido: A new swimwear brand keeping things classic with a six-piece first collection.

Named after the famed Venetian bathing island, the brand’s first collection consists of four bikinis and two one-piece swimsuits in black, navy, jade green and bright red. Designed and manufactured in Venice, the range aims to – in the words of the label -“re-contextualize the beach experience through a modern eye, with intelligent urban women in mind.” See the architectural, graphic and sculptural inspirations behind Lido’s striking aesthetic in its online journal, and shop the range here.

All images © courtesy of Lido

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Written by viralbandit

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