in

Cannes Lions Winning Campaign Adds Feet to Famous Portraits

With the strong belief that “ideas, insight and inspiration” are key to creative business, advertising agency Ogilvy incorporates an artistic edge into its designs. Their inventive approach to advertising is particularly evident in “Portraits Completed,” a clever campaign that won big at the Cannes Lions festival.

Designed for Kiwi Shoe Care, “Portraits Completed” reimagines well-known works of art by adding feet to famous portraits. By showcasing the subjects’ shoes, Ogilvy transforms the age-old masterpieces into contemporary advertisements for their shoe polish.

Since the featured portraits span several movements and genres of art history, a wide range of shoe styles and trends is depicted. The selection of works is similarly diverse, as some feature the artists who painted them, like Johannes Vermeer and Vincent van Gogh, while others showcase models who sat for the artists, including actress Jeanne Samary and Matisse’s wife, Amélie.

Unsurprisingly, “Portraits Completed” was well-received in Cannes, where the annual “Festival of Creativity” is currently being held. The quirky campaign ended up winning a gold Lion and a bronze Lion in Print & Publishing, proving that art and advertisement are always a perfect pair.

“Portraits Completed,” a clever advertisement by Ogilvy that adds feet to famous portraits, won big at this year’s Cannes Lions festival.

Famous Portraits Ogilvy Cannes Lions Famous Portraits Ogilvy Cannes Lions Famous Portraits Ogilvy Cannes Lions Famous Portraits Ogilvy Cannes Lions Famous Portraits Ogilvy Cannes Lions Famous Portraits Ogilvy Cannes Lions Famous Portraits Ogilvy Cannes Lions

Ogilvy: Website | Facebook | Instagram | Twitter
h/t: [Design You Trust]

All images via Ogilvy.

Related Articles:

20 Classic Works of Art Modernized by Clever Contemporary Artists

Clever Ads Reveal an Unexpected Side to Famous Artworks

Iconic Artists Who Have Immortalized Themselves Through Famous Self-Portraits

The post Cannes Lions Winning Campaign Adds Feet to Famous Portraits appeared first on My Modern Met.

Source link

What do you think?

Written by viralbandit

Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

Botanical Illustrations Capture the Colorful Charm of Houseplants

‘Bouncy Layers’ Designed By Nendo