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Chinese Folklore Gets Reimagined as High Fashion Couture Photo Shoots


“One Thousand and Two Nights”

As one of the world’s most renowned Chinese couture designers, Guo Pei creates show-stopping ensembles that blend majestic opulence with theatrical fantasy. The designer’s bejeweled gowns, headpieces, and sculptural shoes were recently styled and photographed by HOWL Collective, who created a series of shots in celebration of the fashion visionary. Published by Rizzoli as a monograph, the HOWL team’s 122 fairytale shots (titled Guo Pei – Couture Beyond) provide insight into Pei’s incredible designs and their connection with ancient Chinese culture.

HOWL Collective announced, “The first major book on China’s leading couture visionary reveals the intricate craftsmanship and imperial glamour that has fashion publications worldwide declaring Guo Pei’s creations ‘the Empire’s new clothes.’” The series includes images from themed settings that depict various mythical narratives such as Legend of the Dragon and One Thousand and Two Nights.

The stunning images feature models wearing Pei’s garments, portrayed as figures from Chinese folklore. Glamorous queens in majestic gowns stand among otherworldly castle grounds, and pixie-like characters in glittering costumes roam through mythical forests. Additional studio shots of the garments showcase their ornate details—elegant silhouettes are adorned with intricate embroidery designs, fur trims, and hand-sewn beads.

You can browse through more of HOWL Collective’s projects on their website and purchase the Guo Pei – Couture Beyond photobook on Amazon.

As one of the world’s most renowned Chinese couture designers, Guo Pei creates show-stopping ensembles that blend majestic opulence with theatrical fantasy.

Guo Pei Chinese Couture Monograph Book by HOWL Collective

“Legend of the Dragon”

Guo Pei Chinese Couture Monograph Book by HOWL Collective

“Legend of the Dragon”

Guo Pei Chinese Couture Monograph Book by HOWL Collective

“One Thousand and Two Nights”

The designer’s bejeweled gowns, headpieces, and sculptural shoes were recently styled and photographed by HOWL Collective, who created a series of shots in celebration of the fashion visionary.

Guo Pei Chinese Couture Monograph Book by HOWL Collective

“One Thousand and Two Nights”

Guo Pei Chinese Couture Monograph Book by HOWL Collective

“An Amazing Journey in a Childhood Dream”

HOWL team’s 122 fairytale shots, titled Guo Pei – Couture Beyond, provide insight into Pei’s incredible designs and their connection to ancient Chinese folklore.

Guo Pei Chinese Couture Monograph Book by HOWL Collective

“One Thousand and Two Nights’

Guo Pei Chinese Couture Monograph Book by HOWL Collective

“Samsara”

Guo Pei Chinese Couture Monograph Book by HOWL Collective

“Encounter”

Guo Pei Chinese Couture Monograph Book by HOWL Collective

“Legend of the Dragon”

Guo Pei Chinese Couture Monograph Book by HOWL Collective

“An Amazing Journey in a Childhood Dream”

Guo Pei Chinese Couture Monograph Book by HOWL Collective

“One Thousand and Two Nights”

Guo Pei Chinese Couture Monograph Book by HOWL Collective

“Garden of the Soul”

Additional studio shots of the garments showcase their ornate details.

Guo Pei Chinese Couture Monograph Book by HOWL CollectiveGuo Pei Chinese Couture Monograph Book by HOWL CollectiveGuo Pei Chinese Couture Monograph Book by HOWL CollectiveGuo Pei Chinese Couture Monograph Book by HOWL CollectiveGuo Pei Chinese Couture Monograph Book by HOWL Collective

HOWL Collective: Website | Instagram
Guo Pei: Website | Facebook | Instagram | Twitter | YouTube

My Modern Met granted permission to use photos by HOWL Collective.

This post may contain affiliate links. If you make a purchase, My Modern Met may earn an affiliate commission. Please read our disclosure for more info.

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The post Chinese Folklore Gets Reimagined as High Fashion Couture Photo Shoots appeared first on My Modern Met.





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