Mattel Creates Barbie Dolls Based on Female Heroes of the Pandemic

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Barbie Dolls Covid-19 Pandemic Women Heroes

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In a bid to encourage children to be everything they want to be, Mattel not too long ago released a new line of dolls modeled right after six COVID-19 frontline staff from close to the globe. The toy brand has an extraordinary collection of feminine hero dolls, like Barbies that signify the likeness of Maya Angelou, Susan B. Anthony, and Naomi Osaka. Nonetheless, Mattel’s most current just one-of-a-form dolls spotlight the lesser-recognized heroes of the pandemic, from health professionals and nurses to researchers and vaccine developers.

The women of all ages honored with a customized doll consist of Amy O’Sullivan, an crisis room nurse who addressed the initial COVID-19 affected person in Brooklyn at the Wyckoff Heights Professional medical Heart. There’s also a doll symbolizing Dr. Audrey Sue Cruz, a frontline employee from Las Vegas who—along with other Asian American physicians—fought from racial discrimination all through the pandemic. “With this honor, I hope to glow a mild on the commitment and compassion all frontline personnel exhibited above the previous year and a half and every single solitary day,” Cruz wrote on Instagram, along with a picture of her doll. “I hope to stand for minorities in America and inspire cultural advocacy.”

Dr. Chika Stacy Oriuwa is also honored with her very own Barbie doll. She is a psychiatry resident at the University of Toronto who also advocated in opposition to systemic racism in healthcare. Mattel also developed a doll dependent on Professor Sarah Gilbert, who led the growth of the College of Oxford vaccine in the United Kingdom. And the assortment also incorporates a Barbie that represents Australia-centered Basic Practitioner Dr. Kirby White. She co-started the Gowns for Medical practitioners initiative, encouraging to offer 750 regional Victoria-based GP clinics with a freshly developed PPE robe that could be laundered and re-employed.

“Barbie acknowledges that all frontline workers have made great sacrifices when confronting the pandemic and the issues it heightened,” states Lisa McKnight, senior vice president and world wide head of Barbie & Dolls, Mattel. “To shine a light-weight on their endeavours, we are sharing their stories and leveraging Barbie’s platform to inspire the subsequent technology to choose right after these heroes and give back. Our hope is to nurture and ignite the imaginations of kids enjoying out their individual storyline as heroes.”

The six dolls are section of Mattel’s #ThankYouHeroes system, an initiative introduced last 12 months as aspect of the company’s broader “Play it Forward” platform. This platform focuses on offering back to communities in periods of have to have. With every single Barbie doctor, nurse, and paramedic doll bought at Goal, Mattel will donate $5 to the 1st Responders Children’s Foundation.

Examine out the frontline employee Barbie dolls beneath.