As anyone who has been to a supermarket lately knows, hoarding is a real thing. Depending on your country, it might be toilet paper or flour or milk. But certainly, an issue worldwide has been protective essentials like masks, gloves, and hand sanitizer. In Denmark, one supermarket is getting creative to ensure that everyone has access to hand sanitizer and to put an end of stockpiling.
Denmark’s Rotunden Hellerup Foodmarket is taking ingenious measures to safeguard the the wellbeing of their customers. A Twitter user posted from inside the grocery store, where a sign let customers know that one bottle of hand sanitizer costs 40 Danish krone ($5.70). But if they want to purchase two bottles, they’ll pay 1,000 Danish krone ($143). By reversing the trend of purchasing in bulk for a discount, they’ve put a halt to hoarding.
Additionally, the grocery store took to its Facebook page to implore its customers to respect other measures they’ve put in place to allow people to continue shopping safely during the coronavirus. This includes sending only one member of the household to shop, keeping a safe distance from staff and other shoppers, sanitizing your hands while entering, and putting on gloves while shopping. “We have a great responsibility to keep the business running, and we can only do that with everyone’s help and understanding,” they wrote.
One Danish supermarket put an end to hand sanitizer hoarding by pricing up when buying in bulk.
A supermarket in Denmark got tired of people hoarding hand sanitizer, so came up with their own way of stopping it.
1 bottle kr40 (€5.50)
2 bottles kr1000 (€134.00) each bottle.
— ️ (@_schuermann) March 15, 2020
People around the globe applauded the move and encouraged their local shops to take note of the initiative.
Magnificent idea! We should do this in UK (although the shelves are bare anyway ) but we could apply it for toilet roll, cans of soup, pasta…the essentials lol #panicbuyuk
— kathryn f (@verdiKat) March 16, 2020
— savvytraveller #FBPE #RejoinEU (@wineexpert1968) March 17, 2020
It will certainly reduce it massively and also make people actually think about how ridiculous their selfish behaviour is.
— Brian O’Boyle (@b_o_b) March 17, 2020
Some pointed out, however, that this technique won’t work everywhere.
thats nice, it is illegal to raise prices in states of emergencies so it won’t happen here.
— Reb Gonzales (@RebGonzalesPDW) March 19, 2020
You know this is price gouging right? Not that I’m against that, just the same idiots who hate on hoarding also hate on price gouging.
— Grove (@grove1798) March 21, 2020
Here in France, while a GREAT idea, it would be illegal…
— The SF Reader (@TheSFReader) March 18, 2020
So in some areas, stores are taking different steps to stop hoarding.
The Costco in my city is limiting tissues, toilet paper, water and paper towels to 1 only- great idea- as are other grocery stores. Finally!!
— jccb52 (@JCristoveanu) March 20, 2020
our local corner shop has a sign saying they can’t sell more than three of any product to one customer it really helps!
— mentally unstable (@rayomish) March 21, 2020
Seen today in Germany. There are limits for certain items, like flour, milk, tinned food and toilet paper. pic.twitter.com/Dh8h5fYK1F
— Antonio Marín (@Marinakis85) March 18, 2020