The photography collective Everday Africa is breaking stereotypes of what the continent looks like with their incredible Instagram feed. Created in 2012 by photojournalist Peter DiCampo and writer Austin Merrill, the account has become a bigger movement to demonstrate the shades of life that pulse throughout Africa, a continent so often overlooked by mainstream media.
The original idea came to DiCampo and Merrill while on assignment in the Ivory Coast, where they were tasked with covering the country’s post-conflict environment. “We both realized how frustrated we were with the fact that we had confined ourselves to such a narrow view of the country. It happened naturally: we started shooting with our phones and we captured real moments,” DiCampo shares. “It was refreshing because the pictures we were taking veered away from the pre-conceived narrative; and in some ways this idea of broadening the context of imagery taken in West Africa shone through.”
Now, a pool of photographers contributes to the Instagram feed, with other imagery coming from users who post to the hashtag #EverydayAfrica. Initially, many of the photographers were Westerners sent to Africa on assignment, something that has now changed. DiCampo notes that at a certain point, things shifted, with African photographers comprising the majority of the contributors. One image at a time, Everyday Africa is shifting our thinking, focusing on real, positive moments of life.
More than just an Instagram account, Everyday Africa is expanding its reach, with educational programs in the US and Africa and a forthcoming book. Currently available for pre-sale, Everyday Africa: 30 Photographers Re-Picturing a Continent, contains over 300 images that speak to the reimagined landscape of Africa and includes some of the comments and commentary of the Instagram feed.
Everyday Africa has over 300,00o followers on Instagram. Here are some highlights from their photography collective about life in Africa.
Everyday Africa: Instagram | Facebook | Tumblr
All images via Everyday Africa.
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