“We Want To Create Environments That Feel Timeless”: Reform On Marrying Longevity With Functionality

“When Michael and I first came up with Reform, IKEA was a big part of the overall idea. IKEA’s quality is the best value for money; their products are simple, easy to obtain, durable and affordable,” shares Christensen. Reform’s vision has always been international, for which IKEA was of benefit. The duo elevated the common practice of IKEA hacking to new heights“Thanks to IKEA’s vast portfolio and intercontinental manufacturing network, we could have any kitchen, and be worldwide from day one,” adds Andersen. The duo not only embraced the already common practice of hacking, but elevated it to new heights. To this day, Reform works with internationally acclaimed designers and architects to design fronts, plinths, handles, worktops, panels and other features, giving essential forms a new personality and purpose. “From day one, our goal was to get different renowned creatives on board to become a design driven kitchen brand, and make new outstanding designs available to everyone,” says Christensen.